I went fragrance free a few years ago to protect my health, and everyone in my life has done the same (we all feel better since). One thing that we all need though, is realtors and real estate agents who are also fragrance free and will only show or list fragrance free properties.
Scent free is a gigantic market that is growing like crazy, yet not enough real estate agents are serving demand. Fragrance is considered the new secondhand smoke, and buyers want properties that are clean, not scented. I’ve refused to buy houses I would have otherwise loved because they lit scented candles and plug-ins and the smell was awful and never comes out, just like a smoker’s house. Everyone I know feels the same way—no one will buy a house that has had scented products in it. Even scented laundry products are making entire houses stink now.
Anti-fragrance is the same as anti-cigarette, people feel very strongly about protecting their health, their kids, and their pets from the thousands of toxins in scented stuff. There are even class action lawsuits in the United States against businesses using scent diffusers and fragrances, pretty soon it might be a liability to list a house that is scented because it could cause an asthma attack in clients or other realtors.
Basically scented products all cause major health harm, and people are tired of it. This is currently a market that’s not being served, and those who break into the business early are going to make a lot of money.
The fb group Fragrance Free Living 100% has daily posts from people self listing fragrance free properties, and people asking for fragrance free real estate agent referrals. A lot of people are also working together to create completely fragrance free neighborhoods. Scent free is a huge market, but agents aren’t paying attention yet.
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source https://www.reddit.com/r/RealEstate/comments/1v5nex6/increasing_demand_for_dedicated_fragrance_free/
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