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EDDM MAILERS - Yea or Nay?

In a bit of a heated debate with my business partner over this. Wes spent quite a bit of money on EDDM mailers to a farm of roughly two thousand homes that we’re trying to break into (probably about ten mailers over a six month period costing ~15 grand) and it did not generate any additional business. We were splitting costs and I finally said we have to pull the plug because I’m not seeing any benefit for the huge capital outlay. My partner thinks if we stop now we’re wasting the money we’ve already spent but to me that sounds like a “sunk cost fallacy”. Curious to hear other’s thoughts on A) whether mailers have worked for them and B) if I should continue out laying ~$700 / mo. to send them to our sphere and new farm. TIA!

submitted by /u/mikemitch38
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source https://www.reddit.com/r/RealEstate/comments/1vtoias/eddm_mailers_yea_or_nay/
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