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What do the deed protection service companies do to protect my house deed from a scam?

I've seen several online feed stories and NFL broadcast infomercials about a new scam: AI has made it easier to create documents that show you have sold your house to someone. You don't find this out till you go to sell your house, or you are given an eviction notice.

I thought these were probably just scammy services. Then, my local (Travis County, Texas) news actually covered the story of an elderly woman who owns / owned a house in a formerly poor part of town who was served an eviction notice. She discovered she had sold her house to a developer for $30. I think they said she's now suing the developer.

2 Questions:

1 - Is anyone doing something to prevent home title / deed transfer scams? What is the cost and what do they actually do for the service?

2 - What do these services do to protect my title / house deed that I could do myself?

I'm not going to mention the title protection service I saw while watching football cos... it just felt soooo smarmy ick. But since they bought a 15 second nationwide commercial, they must be doing well.

submitted by /u/karluvmost
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source https://www.reddit.com/r/RealEstate/comments/1ou3dm0/what_do_the_deed_protection_service_companies_do/
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