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Is this job title + salary reasonable for the responsibilities?

Hi everyone,

I just received a job offer from a small real estate development company in NYC and would love some suggestions. Since this will be my first full-time role in the US and I don’t have a great benchmark for comparison. I will likely be the only person in the company handling this work, so I don’t have internal reference points either. If the details below don’t sound reasonable, should I negotiate with them, and how can I do so? Honestly, I don’t want to negotiate right now because I know getting a job at this time isn’t easy, and I don’t want to risk losing this offer. My plan is probably to negotiate in about two months, after training, and then show the founder my performance.

Below are the details I quoted from the offer letter.

Title:

Real Estate Finance, Asset & Business Analytics Manager

Compensation:

$75k base + 10% performance bonus

Key Responsibilities (from the offer letter):

  • Oversee all financial reporting, AppFolio administration, and performance analytics for the company’s real estate and investment portfolio. This role spans finance, systems management, marketing integration, and data analytics.
  • Develop and manage annual operating budgets for all properties.
  • Reconcile actuals vs. budget monthly and analyze variances.
  • Build forecast models using rent, expenses, occupancy, and capital assumptions.

AppFolio & Systems Responsibilities:

  • Serve as primary AppFolio administrator (system configuration, permissions, workflows).
  • Oversee CRM management (leads, leases, renewals).
  • Integrate AppFolio with Zillow, Apartments.com, CoStar, StreetEasy, LoopNet, etc.
  • Maintain data integrity between leasing, accounting, and marketing systems.

Marketing / Reporting:

  • Create investment breakdowns and visuals for each property.
  • Maintain marketing books and property profiles.

Portfolio Analytics & KPIs:

  • Build KPI dashboards (occupancy, rent roll, renewals, marketing spend, leasing velocity).
  • Produce weekly/monthly performance reports.
  • Forecast vacancies, turnover, and revenue trends.

Investment & Asset Management:

  • Support due diligence, refinancing analysis, and investment modeling.
  • Review cash flows, amortization schedules, and capital structures.
  • Maintain investment books/decks for each asset.

Data Oversight & Audits:

  • Ensure 100% data accuracy in AppFolio.
  • Run system audits for listings, pricing, and unit data.
  • Coordinate updates between AppFolio, marketing sites, and internal dashboards.

Cross-Department Collaboration:

Work with ownership, accounting, marketing, property management, and operations to align reporting, leasing, and investment goals. Provide leadership with timely, actionable reports.

Qualifications Required:

  • Bachelor’s in Finance, Real Estate, Business Analytics, or Accounting.
  • 3–5 years of experience in real estate financial analysis or asset management.
  • Strong Excel modeling, AppFolio proficiency, and understanding of RE finance metrics (IRR, ROI, Cap Rate, DSCR).

Given the responsibilities and expectations above, is $75k + 10% bonus reasonable for this title? I'm also unsure if this is an entry-level or mid-level role. Additionally, where is the probable exit road? If my career goal is real asset management and acquisitions, how can I leverage this position to achieve my goal?

Would love insight from anyone in real estate finance, asset management, or property management analytics.

Thanks in advance!

submitted by /u/Neat-Ad-6002
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source https://www.reddit.com/r/RealEstate/comments/1owpjyc/is_this_job_title_salary_reasonable_for_the/
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