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Real estate agents are losing 70% of Instagram leads - building an AI solution, need validation

Hey community! 👋

I'm a full-stack developer building my first micro SaaS and could really use some brutally honest feedback.

The Problem I'm Solving: Real estate agents get tons of Instagram DMs about listings, but most are terrible at follow-up. They're losing qualified buyers because: - Response times are too slow (people expect replies within 15 minutes)
- Can't tell tire-kickers from serious buyers - DM conversations never make it into their CRM - Zero tracking of which Instagram posts actually generate sales

My Solution: LeadScore.ai - Instantly captures Instagram DMs via webhook - AI qualifies leads through natural conversation (budget, timeline, property type) - Auto-creates leads in HubSpot/Zoho with full conversation context - Tracks attribution from Instagram post → DM → closed deal

Technical Stack (keeping costs low): - Supabase for backend (free tier initially) - Gemma 3 for most conversations (cheap) - Gemini 2.5 Flash only when needed (expensive but capable) - LangGraph.js for conversation orchestration - Smart caching to minimize AI costs

Pricing Plan: $99/month for unlimited leads

Questions for you: 1. Does this problem sound real/painful enough for $99/month? 2. Would real estate agents actually pay for this vs. just hiring a VA?
3. Any red flags in my approach or pricing? 4. How would YOU validate this before building?

Current Status: - Interviewed 12 agents so far (8 said they'd pay) - Building MVP now - Planning to target solo agents with 1K-10K Instagram followers

I'm bootstrapping this completely (zero investment), so every decision matters.

What am I missing? What would make you say "hell yes" or "hell no" to this idea?

Thanks for keeping it real! 🙏

Update: For those asking - yes, I know FastBots.ai exists, but they're generic chatbots. I'm going deep on real estate with property-specific AI, MLS integration, and revenue attribution that agents actually care about.

Alternative Shorter Version (if character limit):

Title: Building Instagram → CRM lead capture for real estate agents. Validation needed!

Body:

Real estate agents lose 70% of Instagram leads due to slow response times and poor qualification.

Building LeadScore.ai to: - Instantly capture Instagram DMs - AI qualifies leads through conversation
- Auto-sync to HubSpot/Zoho CRM - Track which posts generate actual sales

$99/month pricing. 8/12 agents interviewed said they'd pay.

Questions: - Real problem worth $99/month? - How would you validate this further? - Any red flags?

Bootstrapping completely, so your feedback is gold 🙏

Tech: Supabase + Gemma/Gemini AI + LangGraph.js for cost efficiency

What am I missing?

submitted by /u/Aparna_pradhan
[link] [comments]

source https://www.reddit.com/r/RealEstate/comments/1n8y7w5/real_estate_agents_are_losing_70_of_instagram/
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