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Is this useful at all?

So my parents have had their condo for sale for several months at this point. They thought it would be sold already, but it is what it is. I'm sure a lot of ppl are dealing with something similar. At any rate, being that I'm a web developer/marketer and I had some free time, I asked myself if there was anything I could do to help.

I decided to build a website to market the property. It's basically just a landing page, with all the features/specs, gallery, virtual tour, as well as copy that highlights all of the big selling points.

My thought was, ok this will be a better user experience and do a better job at converting then just a listing that drowns in a sea of other listings.

However, the drawback is that you would have to put ad spend into marketing it because it's not going to get traffic the way something like Zillow does unless you put money into it.

This was not something my parents agent wanted to do, which I completely understand, so now it's just kind of dead in the water. But, it did get the gears turning. It made me wonder if this was a service that some agents might be interested in.

Even if it doesn't necessarily perform better than a traditional listing, it seems like a great way to differentiate yourself from other agents. Kind of like, "we build a fully custom platform to market your property rather than being fully dependent on 3rd parties, like all the other agents".

From what I understand, winning a listing is half the battle, so that seems important.

I'm posting here because I know absolutely zero about real estate. There may be a thousand reasons why this is stupid/useless/a waste of time. I guess I'm just looking to know if that's the case so I can stop pursuing it.

If anyone does want the link, feel free to reach out. I read the rules before posting and it says no links.

Thanks

submitted by /u/DampSeaTurtle
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source https://www.reddit.com/r/RealEstate/comments/1nq3vy6/is_this_useful_at_all/
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