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What is your strategy on listing descriptions for high-end mansions?

I keep on seeing “short and sweet” under similar threads about general listing descriptions. That makes sense for regular houses, but I feel like the house I will be writing about is too crazy to keep simple and short. It is a large property and a very large (>10,000-sq-ft) house that is exceptionally detailed (be it the tremendous masonry on the exterior, or the extensive interior woodwork), and has a vast amount of amenities in the house/property/nearby area.

I feel like with these kinds of houses, buyers aren’t just sifting through many listing descriptions like they are with cheaper houses, as they are much fewer and buyers will be immediately interested or not based on the cover photos, so they will be more willing to read a thorough description about it. There is also just so much more to know about a house going for many millions of dollars compared to something under a million.

What do you guys think?

submitted by /u/CaliCart455
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source https://www.reddit.com/r/RealEstate/comments/1ody3pk/what_is_your_strategy_on_listing_descriptions_for/
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