Looking for Advice on Selling Off Plan UK Property to Investors (New to the Industry)

Hi everyone,

I’m considering getting involved in selling UK property and would love some advice. My spouse works as an operational director for a property company that collaborates closely with a UK developer. They’ve recently secured a master agent contract for a second development in Manchester after successfully selling out 110 units from the first development in around 13 months.

The second development is estimated to include around 200 units, with 1-bed apartments likely priced between £170k-£200k (price list still to be confirmed).

I work in sales, but I have zero experience selling property or marketing to investors. I’m interested in stepping into this space, but I’m unsure where to start, especially with lead acquisition and targeting the right audience of investors.

I’ve been considering two potential strategies:

1 - Partner with experienced property agents: I’d focus on distributing the development to experienced UK property agents who know the market and have a strong network of overseas investors. I’d offer a 2% commission to agents who can bring in buyers.

2 - Acquire and close leads myself: Alternatively, I could take the lead on marketing by running targeted ads to attract investors, handling the entire sales process myself. While this approach would allow me to keep a larger share of the commission, it also means taking on all the groundwork, including lead generation, nurturing, and closing deals.

I’d really appreciate any advice on:
- How to get started in the UK property market.
- The pros and cons of partnering with agents vs. handling everything myself.
- Tips for finding and attracting serious investors (especially overseas).
- Effective lead generation and marketing strategies for property sales.

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