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Direct Mail Campaign (in order to purchase a property) Advice

My family is looking to move to a new city soon and with housing prices the way they are I thought sending out a targeted direct mail campaign may be worth doing in order to find a house for us to purchase/live in.

In order to do this, I wrote a program to download/scrape all the relevant property characteristics into Excel from the county (area, bedrooms, bathrooms, etc.) and now I am at the point where I need to start designing/writing the letter.

Any advice for doing this? How can I make it more personable? Should I include a photo of us? Clipart? A postcard or letter?

Thanks!

submitted by /u/BeanThinker
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source https://www.reddit.com/r/RealEstate/comments/szhrnu/direct_mail_campaign_in_order_to_purchase_a/
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